By Guto Consentino, CMO of Strm
Strm achieved in just one month in the U.S. what took us about 10 months in Brazil. This pace highlights the massive growth potential in one of the world’s most competitive markets. We’ve now surpassed 50,000 users on the platform, with 3,700 based in the United States — a significant rise in U.S. participation.
Diagnose Your Career with Strm Tools
The Brand Awareness Challenge
Despite encouraging numbers, our biggest challenge now is strengthening Strm’s international brand awareness. To address this, we’ve implemented a strategic approach: sponsoring and speaking at three of the top industry events — SXSW (Austin), MUSEXPO (Los Angeles), and Music Tech Summit (Miami). These events are giving us solid visibility both online and offline, enabling direct connections with the local market and validating the needs of American artists.
This first step — focusing on brand awareness — is crucial to increasing artist conversions and establishing Strm as a relevant and trusted solution in the global market.
