“A career evaluation is everything I wish I had done when I had my band,” says Fernando Gabriel, CEO of Strm, a music fintech that has just announced a R$35 million investment round. Co-led by the American fund Tompkins Ventures and the sertanejo duo Henrique & Juliano, the funding will be used to develop new products and foster the startup’s expansion into other markets.
Strm positions itself as a “pocket record label” for independent artists. Its platform offers tools to help musicians assess their career stage and explore opportunities within their musical genres, provides music catalog distribution, and offers financial advances to artists ranging from R$1,000 to R$1 million.
At the heart of Strm’s model is artificial intelligence, which supplies artists with insights into trending styles and genres on streaming platforms like Spotify, Deezer, Amazon Music, and YouTube. AI is also used to calculate the advance amounts artists can receive based on their catalog and projected revenues. “On average, our ticket size is between R$30,000 and R$50,000,” says Gabriel.
Currently, Strm monitors over 4.5 million musicians worldwide across platforms such as Spotify, Instagram, and YouTube. It has over 37,000 users in its database — with 80% based in Brazil. The rest are spread across 40 countries, particularly the United States and Latin America.
Created by Fernando Gabriel (left) and Thiago Lobão (right), Strm provides valuable insights for those looking to spot the next breakout artists.
