A startup that leverages artificial intelligence to connect rising artists with investors interested in the financial returns their success can bring — that’s strm (pronounced “stream”). The company analyzes musicians’ work based on four key assets: live performances, digital plays, copyright ownership (music and image), and channels this insight to record labels, producers, and career management agencies that can profit by investing in these artists.
“The goal is to reduce the skepticism of investors who are curious about the music industry and help them identify the right timing to place their bets,” says Fernando Gabriel, CEO and co-founder of strm, headquartered in São Paulo, alongside investment manager Thiago Lobão.
