The 2024 Multishow Awards was a night filled with memorable moments, and one of the undeniable highlights of this edition was Grelo — the singer-songwriter who, over the past few years, has carved out his place not only as an artist but also as one of the foremost references in contemporary Brazilian music. Known for his songwriting skills, which led to major hits recorded by renowned artists, Grelo has finally emerged as the protagonist of his own career, earning recognition not just as a composer, but also as a performer.
The Rise of Grelo: From Songwriter to Solo Artist
Grelo’s story begins in the world of songwriting. Early on, he stood out for his ability to craft melodies and lyrics that resonated deeply with listeners. His emotionally charged and sincere compositions quickly caught the attention of some of Brazil’s biggest music names. Artists like Anavitória, Vitor Kley, and Melim lent their voices to his songs, elevating his status within the industry.
The song “Fica,” written by Grelo and performed by Anavitória, was a milestone early in his career. Its gentle sound and captivating lyrics turned it into a digital and radio hit, solidifying Grelo’s presence on the Brazilian music scene. Other compositions followed the same path of success, such as “Solitário,” performed by Vitor Kley, and “Dois Corações,” popularized by Melim. These collaborations were essential in building his reputation in the market.
Strm’s Role in Grelo’s Career
Strm, one of Brazil’s leading record labels and artist management agencies, played a crucial role in launching and promoting Grelo’s career. This partnership helped establish his presence both nationally and internationally. Beyond overseeing strategic planning and marketing, Strm was instrumental in building a solid and authentic artistic image for Grelo, highlighting his talent as both a songwriter and a singer-performer.
With Strm’s support, Grelo released his debut solo album Só Fé, a project blending pop, Brazilian music, and indie influences — trademarks of his songwriting style. The album was critically acclaimed, and Strm promoted it through impactful digital campaigns and live performances at key festivals, broadening his audience.
The label also contributed to shaping his artistic identity, defined by the interplay of vulnerability and strength in his lyrics — creating a deep connection with fans. Strm’s bet on an artist who brought something new to Brazilian pop music has proven to be increasingly strategic as Grelo continues to win over audiences.
Recognition at the 2024 Multishow Awards
In 2024, Grelo earned a nomination for Best Artist at the Multishow Awards — a major achievement for someone previously recognized primarily as a composer. His emergence as a performer, coupled with his successful tracks, marked a new level in his career. The event, held in Rio de Janeiro, was the perfect stage for Grelo to shine alongside other major Brazilian artists.
During the ceremony, Grelo delivered an emotional performance of Na Estrada, one of the standout tracks from his debut solo album. The song, which reflects on life’s journey and the quest for identity, resonated deeply with both the live audience and fans watching from home. It was a defining moment, showcasing his talent not only as a songwriter but as a complete artist capable of delivering compelling live experiences.
Although he didn’t win Best Artist, the nomination alone was a significant victory — a testament to years of dedication, strategic partnerships, and a constant pursuit of musical evolution. Grelo now stands as one of the biggest names in current Brazilian music, with a career that promises many more successes ahead.
Key Milestones in Grelo’s Career
Grelo’s rise in the Brazilian music scene is marked by several pivotal moments:
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Songwriting Successes: His compositions became hits in the voices of artists like Anavitória, Vitor Kley, and Melim, with lyrics exploring themes of love, solitude, and reflection — building a strong emotional connection with audiences.
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First Solo Album: The release of Nosso Tempo solidified his identity as a solo artist. The album, mixing pop with Brazilian and indie elements, was well-received by both the public and critics.
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Collaborations with Major Artists: Beyond writing songs for others, Grelo collaborated directly with established names, which boosted his visibility and opened doors to larger projects.
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Presence at Festivals and Major Events: Appearances at events like Lollapalooza Brazil and Rock in Rio helped transition his image from songwriter to performing artist, expanding his fan base.
The Impact of Grelo’s Music
Grelo’s music is characterized by contemporary sounds paired with intense emotional depth. His lyrics often address identity, love, heartbreak, and resilience, themes that resonate especially with Brazilian youth, who see their experiences reflected in his songs.
He also stands out for his authenticity. Eschewing market formulas, Grelo crafts songs that blend various influences — pop, Brazilian music, electronic, and indie — establishing himself as an artist who defines his own path.
What the Future Holds for Grelo
With his recent Multishow nomination and growing public acclaim, Grelo’s future looks bright. He is expected to continue releasing impactful songs, exploring new sounds while maintaining his authentic and innovative style. Strm remains a strategic ally in his journey, supporting his expansion both in Brazil and internationally.
Grelo’s career is only beginning to peak, and there’s no doubt he will become one of the standout stars of Brazilian music in the coming years. The 2024 Multishow Awards were just one of many milestones to come in the remarkable trajectory of this talented singer-songwriter.
