Last Friday (April 25), Strm Talks hosted Maria Clara Frasso and Yan Lassance to discuss the stages of a music release.
During the session, the duo shared valuable insights for artists and aspiring professionals. The key takeaway? See your career as a job, not a hobby. And always ask: Who do you want to be as an artist?
They emphasized discipline and commitment. Much like athletes, artists won’t see overnight success — despite common misconceptions. Success in music requires investment — not just financially, but in time, dedication, learning, and refining both your craft and your release strategies.
Another essential point? Content production. In today’s hyperconnected world, artists must be present where fans expect to find them. That doesn’t mean doing viral dances or jumping on trends that don’t match your identity. But it does mean finding genuine ways to connect with your audience.
And remember: art speaks for itself, but it won’t sell itself. Music doesn’t succeed just because it’s on streaming platforms — not even for established names. Releasing a song is just the beginning of a strategic cycle.
With hundreds of thousands of songs released daily, competition for listener attention is fierce. That’s why pre-save strategies, analytics, and engagement actions are critical. Artists must continuously activate their fan base to earn editorial support and market visibility.
When an artist builds their project with consistency, creates engaging content, analyzes performance data, and executes unique campaigns, they’re using every available tool to stand out.
Maria Clara and Yan also stressed the importance of post-release commitment. Many artists think the job ends when the song is out — but follow-up is key to understanding reception and charting next steps.
Unexpected outcomes can happen. Sometimes, the song pushed by the label isn’t the one fans connect with. When that happens, humility and adaptability are essential. Your audience shows you the way — not the plan on paper.
Finally, avoid comparisons. Every artist has a unique journey, fan base, financial reality, and challenges. Yan even shared an example of a top-tier sertanejo artist he works with who’s constantly challenging himself with innovative projects.
The message is clear: stay creative, stay excited, and stay committed to your purpose.
If you’re part of the #StrmCommunity, don’t forget: we’ve got powerful tools at your disposal — Strm For Artists, Strm For Labels, and our AI Agent (think of it as a musical ChatGPT). Did you know that?
