By Rita Barbosa
A New Era for Independent Artists
For a long time, emerging artists faced lonely journeys turning their stage dreams into reality. But in 2025, this scenario began to change. A new alliance between two powerful forces in the music industry — StrmMusic and Breaking Sound — is now opening doors for independent talent in over 100 cities, redefining how live music can fuel careers.
A Debut That Marked the Start of a Musical Revolution
The first chapter of this partnership already had its standout moment. On July 15th, the iconic Peppermint Club in Los Angeles became the meeting point for artists and audiences seeking new voices in contemporary music.
The night featured performances by Mark Pelli (from the band Magic!), Alex Charles, and Tanner Howe, creating an atmosphere that blended intimacy with the energy of major stages.
More than just an event, the evening was a clear demonstration of how a well-crafted strategy can connect artists with the right audiences and create real growth opportunities.
From Performance to Planning: Education and Data on the Artist’s Side
This collaboration goes far beyond simply lighting up stages around the world. StrmMusic and Breaking Sound are building an initiative that combines education and technology to prepare artists more holistically for the live music landscape.
Later this year, online workshops and educational materials will be launched to help artists build strong performance strategies. Additionally, the strategic data shared between the two companies will help identify the best cities and venues for artists to perform.
This combination provides not just visibility, but also intelligence and support — ensuring that every show becomes a defining moment in an artist’s career.
Purpose-Driven Showcases with Global Reach
Unlike one-off initiatives, the partnership between StrmMusic and Breaking Sound is designed to offer visibility with a purpose. Breaking Sound currently produces over 100 monthly showcases across more than 100 global markets. StrmMusic will carefully select artists to perform at these events, with curation aligned between both companies.
More than just performances, these events will act as points of connection for artists looking to join the platforms of both companies and overcome some of the most common challenges in a music career.
“By joining forces with Breaking Sound, we can offer our artists unparalleled opportunities for live-music growth and visibility in cooperation with a partner that really gets what emerging artists need,” says Geoff Cubitt, CEO North America at StrmMusic.
The New Era of Live Music Has Already Begun
This collaboration represents a new phase for independent artists — one that combines live performance opportunities with distribution, promotion, data, and professional development.
With Breaking Sound’s strength in key markets and StrmMusic’s data-driven career model, artists will be able to explore more strategic and sustainable paths in the live music space.
For musicians dreaming of taking their careers to the next level, StrmMusic offers the first step: a personalized career diagnosis that shows the most strategic way to connect with new audiences and stages around the world.
The future of live music is here. And it has room for new stories, new talent, and new sounds that deserve to be heard in over 100 cities.
Want to be part of this revolution with us?
Take your free career diagnosis now and find out if you’re eligible to distribute with StrmMusic and receive our financial advance.
