Independent artists now have a new financial opportunity to accelerate their careers
StrmMusic is officially expanding its advance model in the North American market, with a new capital structure that allows eligible artists to access 2x–5x more capital than before.
This update represents a major step forward in how independent artists can finance releases, marketing campaigns, and the long-term growth of their careers.
A new capital structure designed for independent artists
Historically, access to meaningful capital was limited to major labels or high-risk contracts. StrmMusic’s new advance model was created specifically to change that.
By restructuring how advances are funded and calculated, the MusicTech company can now offer larger and more sustainable amounts—aligned with real performance data, not promises or unrealistic projections.
In practice, this means:
Larger advance offers for eligible artists
More opportunities to invest in releases, visuals, marketing, and touring
What changed in practice?
With the new advance model, the offers available can be 2x to 5x larger than before, depending on eligibility criteria.
In practice, this means more financial room for artists to think beyond the basics and invest with greater momentum at strategic moments in their careers, such as:
paid marketing and media campaigns;
content and visual production;
more structured releases;
testing new promotion strategies.
The music is the same—but the investment potential around it can now be much greater.
Have you run a simulation before? It’s worth doing it again
If you’re already a StrmMusic artist or have joined the platform at any point and previously simulated an advance, this is a great time to run the simulation again.
With the new model, the amounts available today may be very different from what you saw before.
In just a few minutes, you can see what’s available now and evaluate whether it makes sense for your next steps.
Run your simulation again and explore the new possibilities.
Not a StrmMusic artist yet? Start with a free career diagnosis
If you’re an independent artist in the United States and you’re not yet part of StrmMusic, you can start with a free career diagnosis.
This diagnosis helps you better understand where you are right now and discover what opportunities may exist for your project—including whether an advance could make sense for you at this time.
It’s simple, fast, and commitment-free.
