The smart label strengthens its U.S. presence with a Chicago headquarters and the appointment of Geoff Cubitt, a global leader in digital innovation, as CEO North America
By Guto Consentino, Global CMSO of StrmMusic
Today, StrmMusic writes another important chapter in its history: the opening of our U.S. office in Chicago and the appointment of Geoff Cubitt as CEO of StrmMusic North America. This move represents more than just geographic expansion — it’s the consolidation of our commitment to being close to artists, offering real, transformative solutions for their careers.
From left to right: Geoff Cubitt (CEO of StrmMusic North America), Thiago Lobão (COO of StrmMusic), and Fernando Gabriel (Global CEO of StrmMusic).
Having a physical space on American soil is symbolic. It’s our flag planted in a territory we deeply believe in. A place to call our own, where artists can connect, exchange ideas, and feel up close the impact we aim to create in the market.
And to lead this new phase, we have a name that matches our ambitions: Geoff Cubitt. Recognized globally as one of the leading figures in digital transformation, Geoff brings decades of experience driving technological revolutions for global organizations. He has led innovation initiatives for brands like HBO, Adidas, JP Morgan Chase, Enterprise Rent-A-Car, and even the U.S. Air Force.
As co-founder of Roundarch — later Isobar US — Geoff helped transform the company into one of the world’s largest and most respected digital agencies. Under his leadership, Isobar was named a “Leader” in Gartner’s Magic Quadrant and Forrester’s Wave, and won awards like the Cannes Lions Grand Prix for Best Digital Craft, as well as a place on Fast Company’s Most Innovative Companies list.
His vision also left its mark on music tech history. In 2009, Geoff was behind the development of one of the first streaming apps for artists, created for the band Wilco — a pioneering move for the industry at the time.
Now, at StrmMusic, Geoff brings this expertise to boost our impact on the U.S. market. As he put it: “StrmMusic has built a market-leading, AI-driven platform that supports artists in managing the business of music so they can focus on their true calling. What really attracted me was this combination of technology and a team passionate about growing artists’ careers.”
We chose Chicago because of everything the city represents. A creative, tech, and music hub — as Mayor Brandon Johnson highlighted: “StrmMusic represents the kind of bold, creative energy that thrives here. Our diverse economy, world-class talent, and central location — along with innovation hubs like 2112 — make Chicago the perfect launchpad for companies rewriting the rules.”
This is a new chapter in our journey. And it begins with an address, a team, and leadership ready to transform the market alongside U.S. artists.
