Conditions for independent artists in the music market are becoming increasingly complex. A new study by Majorlabl reveals that changes in digital distribution and industry structure have created new obstacles for these professionals. The 2024 Census, answered by 300 independent musicians from 64 different countries, shows that these challenges are a shared experience worldwide.
Streaming and Market Saturation Make Income Harder
Streaming platforms, the main source of income for many independent artists, are at the heart of financial difficulties. According to the study, 40% of musicians are unsure if they receive all payments owed to them, and almost two-thirds depend on live performances and streaming to generate income.
Another point of concern is the sheer volume of daily music releases. The study highlights that the surge in releases, including those produced with artificial intelligence, has saturated the market. This reduces visibility for many artists, making it even harder to build a fan base.
Social Media: Essential Tools and Challenges
Social media is critical for promoting music, but it comes with its own set of demands. The 2024 Musicians Census data shows that independent artists use an average of five different platforms—such as Instagram, YouTube, and TikTok—to reach audiences. Staying active across multiple networks requires skills that go beyond making music.
Additionally, financial management falls directly on most independent artists. According to the report, 65% handle their own finances, while others rely on a single band member or team member to take on this responsibility.
The Study Suggests Industry Changes
The Majorlabl report proposes changes to help ease the challenges faced by independent artists. Among the suggestions are lowering the fees charged by distribution platforms and increasing transparency in payment processes. Support through programs that promote the sustainability of musicians is also highlighted as essential.
The study also identifies that artists are seeking services with better cost-benefit ratios and closer support, which could improve working conditions. Creating policies that balance opportunities in the sector is seen as a way to strengthen the independent market.
Possible Paths for the Coming Years
The research reveals that most musicians believe working independently has become more difficult, reinforcing the need for joint actions between artists, platforms, and policymakers to improve the landscape.
On the other hand, digital tools like promotion and distribution services appear as alternatives to overcome some challenges. Even so, many independent artists still express dissatisfaction with the cost-to-return ratio offered by these solutions.
The future of the market for independent artists will depend on changes in industry practices and efforts from various stakeholders to create more balanced conditions. The Majorlabl study makes it clear that such transformations are necessary to ensure the continuity and growth of these professionals’ work.
Originally published on Mundo da Música by Nathalia Pandeló on December 16, 2024.
